In 1973, the Lyonnais designer Michel DUCAROY made the TOGO sofa for the furniture editor Ligne Roset. 50 years later, this hipster-looking seat still fascinates. While some furniture from the 70s seems totally has-been today, TOGO retains an intense power of attraction. Unlike some emblematic pieces of vintage design, the TOGO met with great commercial success, which is still relevant today: more than a million pieces sold in nearly 72 countries! A worldwide bestseller. We therefore wondered why this seat was still so attractive, revisiting in passing the fruitful collaboration of Michel DUCAROY with the publisher from Ain.